ATL was founded by four partners, each representing a different content world
Head of Creative & Design
VP and Head of Creative at Arnon Paz, a business event production company. With extensive experience in the sales, product, marketing and instruction fields at leading brands of the automotive world (BMW, MINI, MAZDA, FORD). Along with his abilities as a graphic designer, Liran heads the Creative and Design segments at ATL.
Creative & Design
Head of Production
CEO and Owner at Arnon Paz, a business event production company. With over 13 years of production experiencein the field of business events in Israel, and having held every possible production role at Arnon Paz, from production assistant to her present role as CEO, Liron heads the entire production segment at ATL.
Head of Digital & Marketing
Founding Partner at 2Drive, 360 marketing agency specializing in automotive and smart mobility. With extensive experience in marketing direction of leading brands (BMW, Renault) in the automotive field and in the marketing, advertising and digital realms. Michal heads the marketing and digital segments at ATL
Digital & Marketing
Head of Media & Content
Founding Partner at 2Drive, 360 marketing agency specializing in automotive and smart mobility. With over 30 years of experience as a journalist specializing in and covering the automotive, transportation and politics of transportation, Gil is ATL's content editor and our contact to the media in Israel and abroad